Who cares if there’s a GigantoMegaSuperStore over there if there are no roads leading to it?
In this time of restructuring and change, we need to make sure that we are paying attention to the the infrastructure of the system. We have to make sure that the Big Ideas we are generating have some place to go because it truly is about arriving at a destination.
In the place I live, real estate development is exploding. It seems like every single day there is a new building going up here or there. But for a long time all there was were roads. Roads leading nowhere. But when they put those roads in, they did it with the plan that, someday, there was going to be a store you could drive to.
Roads are boring. No one likes to build roads. Everyone likes to build GigantoMegaSuperStore. Or maybe they just want to build Mom&PopStore. Doesn’t matter. No one wants to build roads.
The awesome product is great. An awesome church/ministry/program that changes 10, 100, 1000 lives is great. Truly, it is. But everyone wants to work on that thing. Everyone wants to lead that thing. But where are the people who want to do the dirty work of setting up the infastructure needed to make sure people can get to that thing?
People always want the big, flashy, and important, but they forget the small, mundane, and overlooked steps it takes to get there.