…but it’s okay. There’s a way around that. Last fall, I read a great book on startups called The Lean Startup by Eric Reis. I know, I know – you have problems with the mash up of business talk and church talk. I do, too. The great thing is that this book hates “business talk” as well. Everything Reis writes is based on the idea that traditional business practices are good for traditional businesses, but that start ups are completely different beasts. Much of what he offers is golden, but here is the most golden thing: The #1 job of a startup is to learn. Here’s what Reis has to say on theleanstartup.com: Too many startups begin with an idea for a product that…