The New Inquiry has a great post today about the decline of the Weather Channel.
Here is a media property that, in the span of the last 5 years, went from a highly respected source of serious weather information to a channel that spent its time, resource, and schedule trying to appeal to a new crop of viewers through entertainment (at one point, they began showing movies such as Misery. You know, cause it had a snowstorm in it…)
The post centers on the long time views of TWC, the hardcore weather fans, the “base.” These are weather aficionados who watch the channel and think about weather, literally, all day. Instead, when NBC took over in 2008, there was a shift to attract viewers who ordinarily did not turn to TWC except to find out if it was raining (if they tuned in at all).
I’ve been reading the Gospel of John a lot lately, and, in it, I notice that Jesus is often very clear that there some people are going to believe and some people aren’t. He’s not bothered by this at all. There is a “base” of people predisposed towards the life he’s invited us to, people who see and understand, and for whom this life becomes of utmost importance.
I fear that, like TWC, the Church has taken a wrong turn (admittedly, many moons ago) towards trying to attract a group of people who don’t really care or even want to care about this thing we’re doing. Regarding us, they don’t care beyond wanting to know whether it’s spiritually raining or not.
Is there “a base” of the Faith? Is that who we should focus on?